…well according to the logic of Andrex! Here’s their latest ad on youtube: here. On it, it says:

“Andrex is soft, strong, and unbeatably long!”
Then, at the bottom, is the small print: “Excluding longer lasting products”.

Huh? Excuse me? So what you’re saying is… that Andrex is unbeatably long, when you exclude products that last longer. Riiiiiiiiiight (in a Dr. Evil voice). By that logic, I’m the world’s greatest lover, excluding all those that are greater lovers than me.

Congratulations Andrex, you’ve made my list of products I won’t by out of principle.

I see I’m not the only one who this bothers: One Two